4 Life-Changing Habits For Unbreakable Discipline And Productivity

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‘The first and best victory is to conquer self.’ –  Plato. Out of all the countless qualities for success and fulfillment, There is only one trait that leads to our best achievements in all aspects of life: the art of self-discipline. Be honest with yourself, if you were to look at your life right now, … Continue reading 4 Life-Changing Habits For Unbreakable Discipline And Productivity

5 Most Common Customer Biases In Marketing

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As much as we love to deceive ourselves into thinking that we are perfectly rational and objective in our decision-making – the reality is that the human mind is fragile and terrible at being objective. Cognitive and psychological biases are defined as repetitive paths and mistakes that our minds make when making a decision, evaluating, … Continue reading 5 Most Common Customer Biases In Marketing

The Power Of Emotion: How Brands Build Cult-Like Following (And You Can Too)

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Five thousand dollars. That’s how much 21-year-old Michael Jordan was fined by the NBA every time he stepped on the court in 1985. Most people would consider it imprudent to be fined $5,000 every time they went to work – but yet again, most people are not Michael Jordan. What could this talented rookie, who … Continue reading The Power Of Emotion: How Brands Build Cult-Like Following (And You Can Too)